Earlier today, we brought you the news that Apple would be rebranding its “iOS in the Car” initiative to “CarPlay.” Following the announcement, car manufacturer Volvo has posted a new ad to its official YouTube channel, which appears to detail what is presumably the “final version” of some of the in-car software’s main features.
“Volvo and Apple join forces to make Apple’s widely-used operating system available to drivers, bringing together one of the world’s most progressive car companies and the world’s most famous technology company,” the video’s description reads.
The ad specifically features the software running on the in-car display of Volvo’s upcoming XC90 SUV – a luxury SUV with seven seats, all-wheel drive, first-class comfort and muscular design. Using the car’s display drivers can wirelessly access their missed calls, play their favourite music playlists, view incoming iMessages, listen to downloaded podcasts, and even access playlists curated on Spotify.
With Apple CarPlay, users will immediately recognise their basic iPhone applications, such as phone, messages, music and navigation. The initial offer also features third party audio apps including Spotify, the popular music streaming service.
Spotify is a weird choice by the company, given it now has its own music-streaming service – iTunes Radio – that is currently live in both the U.S (and Australia). That said, Apple’s decision to go with Spotify is understandable, considering iTunes Radio’s current limited reach.