Available to download on the App Store since the latter half of 2010, Netflix has finally caved and is now giving iOS users the option to subscribe to its movie and TV-streaming service, directly, on either iPhone or iPad.
The availability of an iOS subscription to users doesn’t come without its downsides for the company, however. Netflix will have to swallow the 30-percent cut per subscription that it has for so long tried to avoid, and that Apple demands developers who use the App Store’s in-app subscription system – pay.
The fee is considers somewhat of a tax in return for the theoretical bump in exposure developers are likely to receive, by choosing to offer their service subscription directly to users running on the iOS platform.
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Despite Apple’s required cut, however, Netflix will still cost $7.99 per month when purchasing a subscription to the service directly, on iOS.
For those who like to experience their movies on an even bigger screen there’s good news here – too.
Unlike other apps that will soon begin to offer subscriptions through the tvOS App Store, and will likely as a result have to up the cost of these subscriptions in order to compensate for this App Store tax, according to The Verge Apple will “in certain situations” lower its required cut to reflect 15-percent, for subscribers who take out a new subscription to Netflix on Apple TV.
Netflix is an initially FREE download from the iOS App Store, and now contains a variety of in-app subscription options to choose from.