Despite comments from executive Eddy Cue in the summer last year – that seemed to suggest otherwise, The Wall Street Journal is out with a new report this week in which it claims that the Cupertino company could, in fact, be readying its own Netflix competitor.
Of course, such a rumour is not exactly a new one.
It’s no secret that Apple and Netflix have never really seen eye to eye, largely down to initial negotiations regarding how the service would distribute its many available subscription offerings to iOS users.
These talks eventually resulted in the Los Gatos-based streaming giant having to eat Apple’s required 30-percent cut of user sign-ups, made through the App Store version of the service.
Since then, the Cupertino company has continued to show its keen interest in making so-called “original content,” most recently creating special shows and documentaries for Apple Music subscribers – the latest of which can be seen in 808: The Movie.
But the paper suggests that the Californian firm’s thinking on original content for the future may have a wider reach, than appealing to just those interested in music.
“Apple Inc. is planning to build a significant new business in original television shows and movies, according to people familiar with the matter, a move that could make it a bigger player in Hollywood and offset slowing sales of iPhones and iPads,” reporters Fritz, Mickle and Karp write.
“The technology giant has been in talks with veteran producers in recent months about buying rights to scripted television programs,” WSJ says, adding that the company has also approached “experienced marketing executives” at Hollywood’s studios and surrounding networks to “discuss hiring them to promote its content […]”
Apple’s reported plan to create and then distribute its own original video content to those willing to pony up for it, comes as the firm continues to battle for remaining ground against its streaming rival – Spotify.
“In addition to TV, Apple indicated to these people that it is considering offering original movies, though those plans are more preliminary,” the paper added.
The recently signed Carpool Karaoke, Planet of the Apps and Vital Signs are expected to mark the first run of shows that will become available through the (rumoured) future streaming service from the company, with other TV and movie offerings set to follow – later.